Food for thought...

A family friend asked me at the weekend, what is PR? Is it marketing? So I thought I'd do a quick post because sometimes it's important to remember what it is exactly that we're trying to do.

We all like a good meal. Whether it's a traditional roast (a firm favourite although I couldn't eat one in this heat!), an authentic Italian pasta dish, or something like sushi.

But back to PR and the reason for the food theme.

PR is very much like that favourite meal. Granny's steak pie maybe?!

It's that family recipe that has been handed down through the generations and is simply delicious.

I'm not usually one for analogies, but bear with me because this is a good one.

PR creates memorable moments. It captures people's imagination and leaves a lasting impression.

Like that favourite steak pie. You enjoy the experience, you wonder what the ingredients are and you want to find out more. You want the recipe and you tell your friends how good this pie is.

You're interested. You remember it. And you tell other people about it.

That's what good PR is about.

On the other hand there are lots of other methods of communicating with your customers that can be very effective, but sometimes they are just chicken nuggets.

No comparison to granny's steak pie really.

Chicken nuggets can taste good. But do you ever remember a chicken nugget?! Would you want the recipe or ask where they came from? And, the other issue, there are lots and lots of chicken nuggets out there, all doing pretty much the same thing, just being nuggets of chicken.

So, I'm sorry for the cornyness of this little post about what PR is, but I quite like the food association.