Merrill Jacobs of Genero Web Design is our guest blogger this week, and tells us about Google Local Business.
Google local business is an online directory of business listings that target location specific searches (eg. London, Berkshire etc). It is similar in principle to the paper version of the local business listings found in the Yellow Pages, except that you have the ability to update your online listing as and when you like.
The significance of having a Local Business listing is the fact that it appear at the very top of the page in a section that stands out from the rest of the page.
So, how can you get a listing?
All you need is a Google account. If you need to create an account then visit https://www.google.com/local/add.
Once you have an account and are logged in you can enter the details of your business. These range from your address through to contact details, hours of business, accepted methods of payments and a link to your website.
There are also ways in which to improve your ranking amongst other businesses within your sector. These are:
Encouraging clients to write reviews. Clients can rate your business using a five star rating system.
Adding photos/videos. Your listing can be branded with your company logo, product photos/videos.
Using location specific keywords (eg. London, Berkshire etc). These keywords appear in your listing.
Google Local Business will compliment your other online marketing activities and is a smart, straightforward and cost effective way of increasing you online presence.
Good luck!
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