For many women, having children is a real time of change. Not just for the obvious reasons, by priorities change. Time is more precious and the daily commute to work may no longer fit in with your lifestyle.
There's some great advice and support networks out there, and we're really excited to have some expert advice from Antonia Chitty, author of the Mumpreneur Guide’s Start Your own Business Book.
Advice for mums thinking of setting up their own venture
If you’re on maternity leave, are you thinking of ways to avoid returning to work? Or perhaps your little one is about to start nursery or school this September. With plenty of news about successful mumpreneurs, you might be thinking about setting up your own business. This is a great way to choose your own work hours to suit your family. You also get to work in an area of your choosing: most mums tie in their work with an interest, skill or passion which can help you keep motivated.
Starting your own business can seem daunting, however. So what are the first steps?
1. Come up with a business idea. You might have an idea of your own, or you may prefer to sign up for an existing direct sales business or franchise. Loot at whether there is a niche for your business. You are more likely to succeed if there is little competition in your area. Whatever sort of business you choose don’t forget to…
2. Do your research. You may be excited about your new business, but the important thing to find out is whether people will buy. Don’t just ask friends and family as they are likely to be positive about whatever you do. Set up a survey online using something like survey monkey and print off some copies to hand out to potential customers face to face too. If your business is targeting mums, catch people at toddler group or the school gate and ask for their views.
3. Make a plan. Business planning may seem daunting, but it is a great way to thrash out all the ins and outs of your potential business. Talk to your local enterprise agency: most offer free or low cost courses to help you get started with your plan. Enterprise agencies are also a great place to go for more help and resources.
4. Take your plan and break it down. Again, don’t be daunted by all the things you now need to do to start the business. Work out the hours you have available to work and make a timetable. This will give you a realistic idea of when your business might be able to launch. It will also help you break big ideas down into small, achievable steps. One of the biggest problems for most mumpreneurs is lack of time. If you have a plan laid out they you can see what you need to do next even if you only have a few minutes.
5. Finally, get some support. It can be lonely setting up a business single handed, but there are lots of mums out there doing the same thing. Join a forum or go to a local networking group and you’ll be able to get help and advice from experienced mumpreneurs.
One of the biggest challenges anyone working from home struggles with is separating work and family time. Do I get my expenses in line or put a wash on? Do I review my marketing strategy or clean the car? Some of us are very disciplined, but others are easily distracted. We'll have some more expert advice from Antonia on this subject coming soon.
Antonia Chitty is author of the Mumpreneur Guide’s Start Your own Business Book, available from 1st September from http://www.themumpreneurguide.co.uk/, http://www.amazon.co.uk/ and to order from any bookstore.
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